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Over 3,000 years ago, in the small village of Argana, lived a clutch of rare and precious trees the locals called the argan. The trees dazzled with sweet fruit that the villagers cherished as delicacies. In its heart however, was its truest gem. A nut that held an invaluable golden oil. The Berber women of Morocco christened the oil ‘liquid gold’ and indulged in exotic anointing rituals that served to heal wounds, moisturise skin and slow ageing.